ITHG Dental AI · Oraxs Platform
ITHG Dental AI is the company behind Oraxs — a modular cloud platform designed to modernize how dental clinics operate, document, communicate, report, scale and serve patients.
Oraxs is not just another dental software product.
It is a platform strategy for a global industry ready for change.
The Company
ITHG Dental AI is building Oraxs, a cloud-based operating platform for dental clinics.
The company's mission is to help dental clinics move from fragmented legacy systems into a connected, secure and scalable digital environment.
Oraxs brings together practice management, booking, patient records, charting, imaging workflows, payments, reporting, communication, onboarding and future AI-assisted automation in one modular platform.
ITHG Dental AI is based in Iceland and is preparing expansion into the Nordics, the United States and selected international markets.
Core platform modules
Market Opportunity
Many clinics still run on fragmented systems, local servers and manual workflows. Modern dentistry needs more.
The Platform
Designed to become the system dental clinics work in every day.
Current Status
Oraxs is entering controlled sales and early commercial rollout across two parallel tracks.
RUN
Onboarding, clinic setup, migration, support, operational stability, monitoring and early customer success.
BUILD
V2/V3 product roadmap, AI-assisted modules, integrations, enterprise readiness and international scalability.
This allows Oraxs to start selling while continuing to build the larger platform.
Launch Strategy
First 10–15 clinics onboarded as Launch Clinics / Early Reference Clinics.
Real workflows, improved onboarding and refined migration in live clinic environments.
Payments, telephony setup and support playbooks put through real-world conditions.
Customer evidence, reference cases and product strengthening before broader rollout.
The first clinics are not just customers — they are early partners helping shape the platform.
Strategic Positioning
The SaaS subscription is the entry point. Once Oraxs becomes the system clinics use every day, the platform unlocks a broader revenue ecosystem.
Core monthly or annual subscription per clinic seat or location.
Paid add-ons for AI radiograph analysis, AI documentation and smart automation.
Integration fees and recurring revenue from connecting imaging equipment and devices.
Commission on dental supply and equipment orders placed through the Oraxs marketplace.
Volume-based commissions from supplier relationships and procurement partnerships.
Automated reordering, inventory intelligence and procurement workflow tools.
Transaction-based revenue from in-platform payment processing for clinics and patients.
Equipment and technology financing facilitated through Oraxs for clinic operators.
Managed IT, telephony and VOIP services bundled with the Oraxs platform subscription.
Premium security, compliance and dedicated support packages for enterprise clients.
Multi-location management, DSO dashboards, enterprise SSO and advanced role controls.
Paid training programmes, certifications and Academy access for clinic teams and students.
Revenue sharing and referral fees from technology, equipment and distribution partners.
The SaaS product is the entry point. The ecosystem is the upside.
See full investor overviewPartnerships
Building through product, market focus and strategic partnerships.
NC State collaboration, U.S. terminology, dental hygiene workflows, student/instructor clinic roles and pilot readiness.
Strategic opportunity with Alliage International — Oraxs as a software and integration layer around imaging workflows.
U.S. DSOs and multi-location groups needing standard workflows, central reporting and scalable systems.
Sales, onboarding, support and compliance adaptation partners as Oraxs enters new markets.
Market Strategy
Investment Opportunity
ITHG Dental AI is building a platform for a large, fragmented and digitally underserved market.
The goal is to move quickly, build trust, partner aggressively and establish Oraxs as the leading digital infrastructure platform for dental clinics.
Acceleration areas
Platform Walkthrough
A short walkthrough of the Oraxs platform — booking, charting, imaging workflows and the clinic dashboard.
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Contact us for a demo, investor information or partnership discussions.
Get in touch →See Oraxs in action. We'll walk you through the platform and answer your questions.
For investors, partners, clinics, universities or strategic collaborators.
Our Vision
Oraxs is built to help clinics operate with better visibility, less manual work, stronger security, better patient communication and smarter decision support. The long-term vision is to make Oraxs one of the most important technology platforms in modern dentistry.
Our Mission
To give dental clinics a modern, secure and connected cloud platform that improves daily workflows, supports better patient care and creates a stronger foundation for growth.
Let's talk
For investors, partners, clinics, universities or strategic collaborators.
Company