The most significant growth in the dental market in a century
Oraxs can be a key solution for this market – and investors who enter now are part of the development before profitability rises rapidly.
Oraxs is a revolutionary, cloud-based, AI-powered software solution that transforms the way dental practices operate – from the first patient contact to the final report and payment. It is not just an appointment system or a medical record system. Oraxs is a complete system – designed from the ground up with the guiding principle of making dental practice operations simpler, smarter and more profitable.
Oraxs is built on modular components that work independently or as an integrated whole. Each module handles a specific aspect of the operation – from appointment booking and medical records to X-rays, accounting, inventory management and even staff training. Everything is interconnected in the cloud, powered by built-in artificial intelligence that learns from usage, measures performance and automatically suggests ways to improve workflow and utilization.
Modules such as Oraxs Book, Oraxs Chart, Oraxs View, Oraxs Pay, Oraxs Connect and Oraxs Reports offer extensive functionality that has previously only been available in large, expensive, inflexible and maintenance-intensive systems. With Oraxs, dentists now have complete control over the entire operational process – in one solution.
Oraxs implements artificial intelligence where it matters:
This means less time spent recording, fewer errors, more overview – and happier patients and staff.
Oraxs was designed with the understanding that no two dental practices are the same. The solution is therefore customizable and can function as a lightweight starter package for small practices – e.g. booking + payments – or as a comprehensive solution for large clinics with multiple dentists, specialists and staff.
You can start with one module and add others as needed. This creates a low cost of entry, reduced risks and faster implementation.
Oraxs is an Icelandic idea, developed in collaboration with dentists, but designed for the international market. The solution is fully compliant with European and American regulations, such as GDPR and HIPAA. It supports a multilingual environment and has automatic adaptation to regulations and procedures by country. This makes Oraxs a real competitor to established solutions that have not evolved with the market.
The first version of Oraxs is being tested in Iceland. Several salons are implementing the system in the first quarter of 2025 with very positive feedback. The goal is to reach over 150 customers within a year and start expanding into the Nordics, Europe and the US with a scalable sales network and collaboration with distributors and professionals in each market.
The dental industry is on the verge of a technological revolution. Patients are demanding more speed, automation and transparency. Dental practice staff are struggling with old, incompatible systems that are not suitable for modern requirements. Despite the rapid growth of the market for digital healthcare solutions, dental practices have been lagging behind in the digital transformation – until now.
Oraxs meets these real needs with an integrated, intelligent and AI-driven solution that solves what other systems do not: it connects everything – bookings, treatments, reporting, X-rays, accounting, inventory and patient care – creating a complete view and control that no competitor offers.
Oraxs can be a key solution for this market – and investors who enter now are part of the development before profitability rises rapidly.
Oraxs leverages AI to improve all aspects of dental practice operations: This functionality is not available from competitors. With Oraxs, the dentist gets his own AI assistant – working in the background all day long.
We plan to start in Iceland and the Nordics and develop through direct sales and partnerships with local distributors in Europe and the US – where the demand for AI-powered cloud solutions is constantly increasing.
Oraxs is a software solution with a subscription model. When a new salon is added to the system, the additional costs are almost zero. This means: Our investment plan assumes reaching 150 salons in the first year, with revenues over 300 million ISK – and to exceed 20 billion ISK
By investing now, you gain access to a growth platform that has been built for two years and is completing the first commercial products in the next 1.5 to 2 months. You are in from the start – and with greater impact.
Oraxs combines the best of two worlds: dentists who know what works in the real world and ideators and entrepreneurs who build smart, technical solutions that can scale quickly on a global scale. The design of the system has been based on real-world experience from day one – with the participation of Icelandic and European professionals who work in dentistry every day.
We are not just developing software. We are designing a solution that is tested and shaped by people who run their own practices, serve their own patients, and know exactly what is needed – and what can be left out.
Oraxs er hannað sem alþjóðleg lausn með staðbundna aðlögun. Við höfum frá upphafi þróað kerfið með það að markmiði að virka bæði fyrir sjálfstæðar stofur og stærri tannlæknakeðjur, með sveigjanlegri verðlagningu og virðiskeðju sem tekur mið af mismunandi regluverki, tækniþroska og notendamenningu. Það gerir Oraxs að einstöku tækifæri fyrir þrjá af stærstu og verðmætustu markaðssvæðum heims:
Oraxs is a flexible solution that works:
The system offers “Lite” subscriptions, special packages for chains and automatic scalability through cloud multi-tenancy. This makes the financial entry flexible – and it is possible to sell the system in stages, by market, by salon size and capacity.
Oraxs has a realistic potential to become a leading global solution in the field of digital dentistry – with complete integration, cloud-driven operational flows and artificial intelligence as a real value-added tool.
July–August 2025 – Testing of the first two modules (Oraxs Book & Oraxs Connect) with developers and professionals.
August 2025- Complete completion of the first two modules.
September 2025 – Release in the first market: Iceland, Norway, Sweden and the United States.
Series A funding initiated (closed in October).
Funds used to build next steps of growth.
Strengthening technical teams in Sri Lanka, Romania and USA.
Development of the next 10 modules has begun.
Offices set up in Iceland and Norway to serve the Nordic countries.
Office in the US becomes fully operational for development and sales.
Adaptation to regulations and user culture in the USA and Central Europe.
Agreements with distributors and service providers begin.
New module released every two months.
Development and marketing go hand in hand with support from the development team and development manager (Dmitry).
Focus on user-centered development and customization for each country.
ITHG Dental AI will open an office in Raleigh, North Carolina in the fall of 2025, in the heart of America’s innovation ecosystem. The office will be located on the Centennial Campus of North Carolina State University (NC State) – one of the nation’s most powerful technology and research centers.
Covered in Viðstikkablaðið: “Icelandic Technology Solutions in Raleigh”
Orax’s development is taking place in close collaboration with dentists and experts at NC State, ensuring that the solution takes into account American regulations, procedures, and clinical needs from the start.
Oraxs will thus be shaped in direct contact with users in one of the most technologically advanced and competitive markets in the world.
An investment offer in ITHG Dental AI ehf. (the “Company”) according to the terms and conditions on the website www.ithgdental.ai/invest is not subject to the tender obligation according to Act No. 108/2007 on securities transactions, as the amount is below the threshold amount of EUR 8 million over a twelve-month period, cf. the exemption provision of the first paragraph of Article 50 of the Act.
The Company does not offer listed securities and an investment offer is made only with the prior approval of the Board of Directors. No guarantees are given regarding the return, liquidity or price development of the share. Investment is only intended for parties who understand the risks associated with early-stage innovative companies and are able to make an informed investment decision.
The entire contract process is carried out through formal sales documents and electronic signatures in accordance with Icelandic law. Investors are advised to familiarize themselves with the investment as a whole and seek independent advice before making a final decision.